Embedded GTM puts a proven B2B SaaS CMO inside your operating rhythm. Strategy, execution, and pipeline ownership in one seat, without the full-time cost. Not advice. Ownership.
Most companies don't need another marketing consultant. They need someone in the room. That's the whole difference.
Every engagement installs the same operating system, tuned to your stage, your buyers, and your stack.
Positioning, messaging, and differentiation built for technical buyers and long, multi-stakeholder sales cycles.
ABM and demand generation systems engineered to produce qualified enterprise pipeline, not vanity metrics.
Your buyers now ask AI before they ask Google. We build AEO and content systems so you're the answer they get.
Built for Seed to Series B teams selling into enterprise and mid-market: past first customers, before repeatable pipeline.
We start where you're stuck: positioning, pipeline, or both. You get a straight read on what's broken and what it takes.
Standups, deal reviews, founder syncs. Your stack becomes our stack. The number becomes our number.
ICP, messaging, ABM programs, martech, and the pipeline math connecting activity to revenue. Shipped, not slideware.
A working GTM system your first full-time marketing hire inherits, and a team that knows how to run it.
Embedded GTM is founded and run by Jyothish Jayan, a C-level marketing and GTM executive with 15+ years across enterprise SaaS and AI-first companies: product marketing leadership at unicorns Icertis and InsiderOne, enterprise AI positioning at Leena AI, and marketing organizations built from zero as CMO at SmartWinnr and Orbit BI.
The specialty is the hardest stretch of a SaaS company's life: the move from founder-led sales to a repeatable, measurable revenue engine for enterprise and mid-market buyers.
Engagements run remote-first for clients globally, especially North America with US Eastern Time overlap, with regular travel across the Bay Area, Singapore, Paris, Dubai, and India.
→ full profile at jyothishjayan.comIf enterprise pipeline is the bottleneck, tell us where you're stuck. No pitch, just a working session. Remote-first, serving clients globally with US Eastern Time overlap.